Hyatt Hotels is teaming up with meditation and wellness company Headspace to help its guests and employees lead healthier lives while traveling and working. Is this the way to gain their hearts and minds?
Hyatt Hotels has partnered with meditation company Headspace to offer wellness programming and exercises to guests and employees at all its properties around the world.
The collaboration will begin in the coming months at all Hyatt-branded hotels. The Chicago-based company has more than 875 properties in about 60 countries.
This is part of Hyatt’s on-going wellness initiative designed to improve how guests and employees “feel, fuel and function.”
Hyatt also in 2017 acquired the wellness Miraval and Exhale brands to join its more than 220 spa and health-focused locations.
The new Headspace partnership will give guests complimentary access to Headspace content via in-room TVs. That could include short meditations, soothing sounds to encourage sleep and expert guidance from Headspace co-founder Andy Puddicombe, a former monk.
World of Hyatt members will have access to meditation and mindfulness content during their stay through the loyalty club app. They will also be able to receive exclusive Headspace member offers.
Meeting planners will have the option of adding Headspace content and experiences to their corporate conference packages. A new meditation experience to be introduced for conference attendees later this year will be powered by Headspace.
Employees too will be taken care of with a complimentary subscription to Headspace.
“By teaming up with industry leaders like Headspace, we are better positioned to care for our guests and employees and help them prioritize their own wellbeing both during and in between stays at Hyatt hotels around the world,” Hyatt’s Chief Commercial Officer Mark Vondrasek said.
The hotel industry has in recent years paid more attention to the mental and physical well-being of its guests and employees.
The Global Wellness Institute reported that the global wellness economy was a $4.5 trillion market in 2018.
Westin Hotels and Resorts in 2014 entered into a year-long partnership with Headspace that allowed its guests to access customized content through a dedicated space on Westin’s website. Westin was once part of Starwood Hotels and Resorts, which was acquired by Marriott International in 2016.
Headspace has also worked with the airline industry, providing in-flights channels and audio exercises to passengers on airlines such as Delta Air Lines, United Airlines and JetBlue Airways.
Headspace has almost 60 million users in 190 countries. The company said it uses clinically-validated research to come up with its programming.
It operates a B2B business called Headspace for Work to offer health-conscious products and services to more than 500 companies, including Adobe, GE and Unilever.
It has also partnered with brands such as Nike, NBA and the U.S. Women’s Soccer Team to provide sports-specific content.
“Traveling can often take you out of your routine – so it’s important to take the time to pause, be present and take care of yourself,” Puddicombe said. “We’re excited to partner with Hyatt in this shared mission to incorporate wellbeing into the day-to-day experiences of Hyatt team members and guests everywhere.”
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Photo credit: Hyatt Hotels has teamed up with wellness company Headspace to provide meditation exercises to guests and employees. Prostock Studio / Adobe