Airlines face a myriad of challenges in 2021. But above them all is the question: when will travelers return in significant numbers? Once flyers do, the industry can exit crisis mode and look forward again.
After nearly a year in lockdown, the Skift team has had some time to dream about traveling again. Some 2021 goals are big, some more modest, but when it's safe to go, all those experiences will make us appreciate even more what we have all missed.
Crisis showed once again how it can breed creativity and excellence. Here are the people, the properties, and the trends that have stood out as bright beacons in a very bad year.
What have we learned in 2020? What will travel recovery look like in 2021? We handpicked a list of reports that we've published in 2020 that we believe will still be relevant and valuable for 2021, when travel executives plan and execute on rebound and regrowth strategies.
In a year when the pandemic defined our coverage for its devastation to travel and, yes, at times, its opportunities, we asked Skift’s tireless reporters and editors to pick their favorite stories from 2020. Here’s an inside look at how those stories came to be, how they were reported, and what it was like to chronicle a year that none of us will ever forget.
The bean counters, meaning the financial experts, at all of the major online travel companies have their work cut out for them as they monitor and try to predict the shape and timing of any potential travel recovery. These companies need to be nimble, and hoard their cash.
Airlines need to shift from forecasting models that rely primarily on historical data to ones that analyze real-time demand. That's how Amazon and other e-commerce companies handle pricing. No wonder travel tech players PROS, Amadeus, Sabre, and Flyr spy an opportunity.