Promoting Taco Bell’s image as anything other than a place where diets are broken and cravings are indulged is a long, lonely battle — one that Taco Bell’s in-house dietician, Missy Schaaphok, has been fighting for years.
Many corporate travel providers are turning to mobile apps and personalization to improve life for business travelers. There's still a lot of work to be done to create the cohesive, and comprehensive, travel management platform of the future.
AutoCamp has built an outdoor brand on offering bookings for glamping, or camping in amenity-filled recreational vehicles and luxury vans. Given a new $115 million investment, it will expand across the U.S. Read on for other funding news, too, from Intelity, Zingle, Recharge, and LuggageHero.
The average consumer is enrolled in 18 loyalty programs, so brands looking to create true, meaningful engagement in the future need to simplify and amplify their offers to remain relevant.
Military family members notice when businesses are military-friendly. This deal with the Pentagon is certainly a win for the Priceline brand, if not a gargantuan boost for its business. Plus, it seems as though the Pentagon will be responsible for a lot of the marketing.
You can bet the incredible brand recognition of the Caesars name will still prove to be a double-edged sword as Caesars tries to delve deeper into the non-gaming space.
Airbnb won't revolutionize anything by integrating Gaest with its other travel offerings, but small organizations will be tempted to book a cool place for their meetings on a platform they already use.