Middle Eastern travelers spend a lot of money on outbound trips. It’s time the travel industry started paying attention to this region.
Residents in three countries in the Middle East have average outbound trip expenditures of over $3,000. That’s compared to the U.S. average of $1,900, according to data analysis and estimates by Skift Research. Travelers from this lucrative market are keen to visit international destinations and they tend to take long trips. All in all, they have all the components needed to be an appealing target market for travel brands and destinations around the world.
In the latest Skift Research report, The State of Middle East Outbound Travel 2019, we provide an in-depth look at this market. We start with an overview of the market size and growth forecast for the region at large as well as country highlights. Then, we focus on key factors that are driving international travel in the region and consumer behavior trends that shape their travel preferences Finally, we cover some case studies of global travel brands and destinations that are implementing strategic initiatives to capture a piece of this market.
Last week we launched the latest report in our Skift Research service, The State of Middle East Outbound Travel 2019.
Below is an excerpt from our Skift Research Report. Get the full report here to stay ahead of this trend.
Per-Trip Outbound Travel Expenditure
Because of the high wealth of the region, per-trip expenditures for Middle East travelers is on the higher end compared to the other countries and regions. In 2017, the average spend per outbound departure was $1,551, higher than the UK and Germany, two high-spending outbound markets globally.
Delving into the country level, travelers from three of the GCC countries spent over $3,000 per outbound trip on average in 2017. By comparison, the number for the U.S. was only $1,900 for the year.
Some destination marketing organizations (DMOs) have found similar trends when Middle East travelers visit their destinations. Data from VisitBritain, for example, reveals that Middle Eastern travelers in the UK spent an average of $2,040 per visit, compared to $1,579 for travelers from Asia, and $1,091 for North American travelers.
Looking at the top spending countries from each of these regions (or each country, in the case of North America), we again see the dominance of the Middle East from a spending perspective. The four high-spending Gulf Cooperation Council countries we discussed previously also exhibit very high per-visit spending, as VisitBritain’s data reveals, with Kuwait and Saudi Arabia showing especially high expenditures.
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Photo Credit: Middle Eastern tourists have high per-outbound-trip expenditures. Here, Muslim women take pictures by water. Lisa / flickr