We asked industry leaders to reflect on the positive impacts of spending locally through their most memorable purchases while traveling.
Tourism isn’t perfect, but there’s no arguing that it can often be a force for good. Spending locally while abroad is one way travelers can be a part of the positive aspects of tourism. How I Spend Abroad, presented in partnership with Visa, is an interview series that explores the personal and community impact of spending with local merchants. Making a meaningful purchase, rather than buying a simple souvenir, can provide economic opportunity, support sustainability, and perhaps most uniquely — forge a connection between travelers and locals over shared cultural appreciation.
At Skift Global Forum 2019, we asked 11 travel executives to tell us the story of their most memorable travel purchase, and heard everything from one-of-a-kind ceramic jaguars to a safari. Hear purchase stories from the CEO of Carnival, President and Chief Brand Officer of Away, Founder & CEO of Vacasa, and more below.
This content was created collaboratively by Visa and Skift’s branded content studio, SkiftX.