Skift Take

A surge of newcomers are setting up shop as travel advisors — with some of them unprepared for the realities of the job. Host agencies and consortiums are ramping up efforts to give them the education they need.

Whether you are a home-based travel advisor or you work in a large office servicing high-profile accounts, the Travel Advisor Innovation Report will have you covered with the trends, news, and features you’ll need to stay on top of an ever-changing marketplace.

While it wasn’t that long ago that the travel industry was struggling to find new talent, recent times have seen a flood of newcomers seeking careers as travel advisors. With their memberships swelling as a result, host agencies and consortiums are playing an increasing role in providing professional development for the new entrants — some of whom have unrealistic expectations of what it means to be a travel advisor.

As they primarily serve independent travel advisors setting up their own home-based operations, host agencies are having to fill in the gaps once provided by brick-and-mortar agencies and travel schools. Training, which once focused primarily on products and destinations, now also hones in on business skills. Networking opportunities and mentorships are also part of the mix.

The Travel Institute, which has provided certification and training since 1964, is also addressing the changing landscape, launching a new learning platform adaptable to a variety of tech devices and enhancing its certification program for frontline advisors.

All of these efforts are positive, ensuring professional standards for a new generation of travel advisors.

For more coverage of pertinent issues, click here.

Any suggestions for the coverage you would like to see are welcome. Feel free to contact me at [email protected].

— Maria Lenhart, Travel Advisor Editor

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Skift Travel Advisor Editor Maria Lenhart [[email protected]] curates the Skift Travel Advisor Innovation Report. Skift emails the newsletter every Tuesday. Have a story idea? Or a juicy news tip? Want to share a memo? Send her an email.

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Tags: cruise, events, hotels, lodging, tourism, training, travel advisor innovation report, travel agents

Photo credit: Travelport’s Claire Osborne (left) with Meon Valley Travel’s Kelly Doherty making the first New Distribution Capability booking at the agency’s offices in Leicester, UK, in October 2018. Training is key for new travel agents, as well as veterans. Travelport

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