Ukraine Drums Up Tourism Amid Trump Headlines
Photo Credit: Maidan Nezalezhnosti, the central square of Kiev, Ukraine. Flickr / Jorge Láscar
Skift Take
The reality of the modern news cycle means that burgeoning tourist destinations often find themselves the subject of intense global focus. It was Ukraine's turn last week.
What do you do when your country unexpectedly becomes the subject of global headlines?
It's a question that burgeoning tourism destinations are increasingly facing these days, thanks in no small part to the whims and obsessions of the unpredictable U.S. president.
Who can forget recently when it seemed the entire world was talking about Greenland for a week after President Trump expressed an interest in buying it? It's not for sale, of course, but the country's tourism board was happy to point out its ample offerings for adventure travelers.
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