Events Sector Feels Poised for Tech Explosion

There is no shortage of faith in the events industry. Rising investment and tech advancements have set the lucrative sector up for a strong future. At IMEX America in Las Vegas last week, optimism among the 13,000 attendees was high, with organizers looking at a healthy industry that still has a lot of potential. This feeling was amplified at the largest U.S. event for meeting planners by a growing sense that engagement among attendees may not be as challenging to track as originally thought. In recent years, investment in event technology has taken off, with startups like Fever and Interprefy receiving millions in funding. Michael Burns, global head of sales and marketing for Aventri, an event software company, said that technology for events had grown rapidly in the past few years, but that the industry itself had not quite caught up yet. In particular, technology that can track engagement such as Bluetooth and Wi-Fi can give planners a much clearer picture of what attend