In the hub-and-spoke game of legacy airlines, frequent flyers living in a hub city are often forced into loyalty to the carrier that calls the airport home. In Detroit, for example, most passengers who don’t want to connect through Chicago or Atlanta fly on Delta. In Charlotte, it’s American. And among other airports that United calls home, Denver is one of its biggest hubs.

Now the prominence of Denver as a hub city for United is really starting to come into focus. At last Thursday’s Morgan Stanley 7th Annual Laguna Conference in Dana Point, California, United President Scott Kirby shared that the carrier was doubling down in Denver as a hub city. As Skift Senior Aviation Business Editor Brian Sumers reported, just recently the carrier was operating 360 flights daily out of the Mile High City. Now it’s up to 500.

For frequent flyers loyal to United, this news should be a boon. More direct flights means more opportunities for earning miles and fewer connections — or forced flights on other more convenient carriers, for that matter. And for those who still don’t have a MileagePlus frequent flyer card, there’s now further incentive to join the club.

— Grant Martin, Business of Loyalty Editor 

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Grant Martin [gm@skift.com] curates the Skift Business of Loyalty newsletter. He is also a director of product marketing at TripActions. Skift emails the newsletter every Monday.

Photo Credit: United jets at the gate at Denver International Airport waiting for enthusiastic frequent flyers to board. airbus777 / Flickr