Alternative Accommodations Are Growing Nearly Twice as Fast as Hotels in Europe: New Skift Research
Photo Credit: Many visitors to the European Union stay at alternative accommodations and/or campgrounds, and that cohort is rapidly growing. Unsplash / Joss Woodhead
Skift Take
Alternative accommodations have long been more prominent in Europe than in the U.S. And that sector is only growing larger as it expands more than 1.7 times as fast as hotels on the continent.
Our latest research, a market size of the European Union accommodation sector, continues Skift Research’s effort to size the global travel industry. It builds upon our earlier U.S. accommodation sector market estimates by crossing the pond to Europe for the first time in this research series. This report covers all 28 member states of the European Union including, for the time being, the United Kingdom.
Below is an excerpt from our Skift Research Report. Get the full report here to stay ahead of this trend.
Preview and Buy the Full Report
European Union Accommodation Market Size
Europe is the largest tourist destination in the world, receiving 667 million visits in 2019, of which, the European Union received 523 million. This massive tourism industry is fueled by both leisure travel — Europe is home to 455 UNESCO world heritage sites, 45 percent of the global total — and business travel — the European Union is the second largest economic bloc in the world.
Unsurprisi
