Skift Take

Former staffers from the closed Los Angeles office of the Mexico Tourism Board have regrouped to offer marketing services for Mexican destinations. Such services are needed, particularly for regions outside of Mexico's most popular tourist areas.

Whether you are a home-based travel advisor or you work in a large office servicing high-profile accounts, the Travel Advisor Innovation Report will have you covered with the trends, news, and features you’ll need to stay on top of an ever-changing marketplace.

The sudden closure of most of the Mexico Tourism Board’s offices earlier this year was a stunning blow for many Mexican destinations, particularly those without the name recognition of Cancun, Puerto Vallarta, or Los Cabos. It was also a blow for travel advisors who sell Mexico and relied on the training and marketing support the tourism board provided.

Enterprising former staffers from the tourism board’s Los Angeles office, which had been highly successful in generating business from the important U.S. West Coast market, have now formed a destination marketing company to help fill the void. It remains to be seen how successful their efforts will be, but it’s an encouraging start.

For more coverage of pertinent issues, click here.

Any suggestions for the coverage you would like to see are welcome. Feel free to contact me at [email protected].

— Maria Lenhart, Travel Advisor Editor

Featured Story

Mexico Tourism Marketing Gap Leads Ex-Board Staffers to Launch New Company: The true results of the Mexican government’s dismantling of its tourism board likely won’t be known for years, but former staffers in the Los Angeles office have formed a new marketing company they hope will fill in the gap. Keep an eye on neighboring tropical destinations, which are looking to swoop in on the opportunity.


Meeting Planners Weigh In on Trump’s Idea to Hold the G7 Summit at His Miami Resort: The property is definitely large enough, and is located near an international airport. On the other hand, there are major internet security concerns, and the hotel is a little impersonal. Plus, is the political fallout really worth it?


Indonesia’s Komodo Island Beset by Confusion, Not Overtourism: A final, clear decision on whether Komodo Island or Komodo National Park will be closed must be made, and ample time given to businesses should it be a go. What a mess.

Eastern Europe’s Tricky Balance on Avoiding Overtourism: The days of seeing overtourism as “a nice problem to have” are over. While they are still intent on building thriving tourism economies, some Eastern Europe tourism officials are also learning from the mistakes of their western neighbors.


Hilton Doubles Down on Direct Booking Ad Strategy by Targeting Younger Travelers: Hilton’s new ad campaign rollout last year clearly opened the company’s eyes to reaching younger generations to build its leisure business.

Langham Lands a New Deal Located Within a UNESCO German Palace: With all the current troubles in Hong Kong, diversifying the business surely is a bigger priority. Langham has said it wants to expand big-time in Europe. It is re-entering the continent with style.

Business Travel

Charting the Path to Easier Booking for Business Travelers — Amadeus Exec Explains: New distribution technology has a lot of potential to improve booking for business travelers, but first airlines are going to have to make some compromises.


Why JetBlue is Happy to See the Summer End: JetBlue has had to navigate a tricky last few months. Reading between the lines, it seems that it’s the international routes that are the problem with domestic demand still strong.

Skift Travel Advisor Editor Maria Lenhart [[email protected]] curates the Skift Travel Advisor Innovation Report. Skift emails the newsletter every Tuesday. Have a story idea? Or a juicy news tip? Want to share a memo? Send her an email.


The Daily Newsletter

Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.

Have a confidential tip for Skift? Get in touch

Tags: airlines, business travel, hotels, meetings, mexico, tourism, travel advisor innovation report, travel advisors, travel agents

Photo credit: In this December. 2, 2015 photo, a woman leaves Playa de los Muertos, or Beach of the Dead, while a dog looks on in Sayulita, Mexico. Ex-staffers of the Mexico tourism board are looking to promote sometimes-forgotten destinations in Mexico. 168046 / 168046

Up Next

Loading next stories