Marketers From Closed Mexico Tourism Office Go Out on Their Own
Skift Take
Former staffers from the closed Los Angeles office of the Mexico Tourism Board have regrouped to offer marketing services for Mexican destinations. Such services are needed, particularly for regions outside of Mexico's most popular tourist areas.
The sudden closure of most of the Mexico Tourism Board's offices earlier this year was a stunning blow for many Mexican destinations, particularly those without the name recognition of Cancun, Puerto Vallarta, or Los Cabos. It was also a blow for travel advisors who sell Mexico and relied on the training and marketing support the tourism board provided.
Enterprising former staffers from the tourism board's Los Angeles office, which had been highly successful in generating business from the important U.S. West Coast market, have now formed a destination marketing company to help fill the void. It remains to be seen how successful their efforts will be, but it's an encouraging sta
