Skift Take

Former staffers from the closed Los Angeles office of the Mexico Tourism Board have regrouped to offer marketing services for Mexican destinations. Such services are needed, particularly for regions outside of Mexico's most popular tourist areas.

Whether you are a home-based travel advisor or you work in a large office servicing high-profile accounts, the Travel Advisor Innovation Report will have you covered with the trends, news, and features you’ll need to stay on top of an ever-changing marketplace.

The sudden closure of most of the Mexico Tourism Board’s offices earlier this year was a stunning blow for many Mexican destinations, particularly those without the name recognition of Cancun, Puerto Vallarta, or Los Cabos. It was also a blow for travel advisors who sell Mexico and relied on the training and marketing support the tourism board provided.

Enterprising former staffers from the tourism board’s Los Angeles office, which had been highly successful in generating business from the important U.S. West Coast market, have now formed a destination marketing company to help fill the void. It remains to be seen how successful their efforts will be, but it’s an encouraging start.

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— Maria Lenhart, Travel Advisor Editor

Featured Story

Mexico Tourism Marketing Gap Leads Ex-Board Staffers to Launch New Company: The true results of the Mexican government’s dismantling of its tourism board likely won’t be known for years, but former staffers in the Los Angeles office have formed a new marketing company they hope will fill in the gap. Keep an eye on neighboring tropical destinations, which are looking to swoop in on the opportunity.

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Skift Travel Advisor Editor Maria Lenhart [[email protected]] curates the Skift Travel Advisor Innovation Report. Skift emails the newsletter every Tuesday. Have a story idea? Or a juicy news tip? Want to share a memo? Send her an email.

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Tags: airlines, business travel, hotels, meetings, mexico, tourism, travel advisor innovation report, travel advisors, travel agents

Photo credit: In this December. 2, 2015 photo, a woman leaves Playa de los Muertos, or Beach of the Dead, while a dog looks on in Sayulita, Mexico. Ex-staffers of the Mexico tourism board are looking to promote sometimes-forgotten destinations in Mexico. 168046 / 168046

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