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Capturing the Short-Term Rental Ecosystem Beyond Airbnb: New Skift Research


Skift Take

The short-term rental sector is rapidly expanding, and it is not just Airbnb, Vrbo, and Booking.com that benefit from this. A growing ecosystem of property managers and B2B vendors are professionalizing the sector, while making a decent penny.

It is easy to forget that Airbnb is only just over 10 years old, when looking at the extensive ecosystem that has sprouted up around it. Already existing sectors like traditional vacation rentals and serviced apartments have gravitated towards the major platform, while new property managers and business-to-business vendors have launched in recent years.

It is then hard to overstate the impact that the short-term rental sector has had on the travel industry. Hotels are lobbying for stricter regulations while at the same time entering the sector through acquisitions or new brand launches. And the sector’s impact goes beyond hotels, with realtors and property investors increasingly looking at short-term rentals as a lucrative alternative to their regular practices. Meanwhile, regulators are scratching their heads about the best way to legislate all these developments.

Our latest research report provides data on the growth of the sector over the past decade and into 2019, highlights the performance of the top five companies, and provides a top 100 list of vendors that are shaping the short-term rental ecosystem today. We discuss the major trends and latest developments, including the convergence with other travel accommodation sectors, and how commercialization will impact the sector and the legislation that is attempting to regulate it.

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What you’ll learn from this report

  • The global market size of short-term rentals 2010–2019.
  • Gross bookings made through the top five short-term rental platforms 2010–2019.
  • How the short-term rental sector is converging with other travel accommodation sectors.
  • The different types of property managers, and where future growth lies.
  • The growth of the business-to-business vendor landscape which is supporting the growth of the short-term rental sector.
  • The top 100 companies that are shaping the short-term rental ecosystem.
  • How the sector will evolve over the coming decade as it grapples with its own success.

Subscribe to Skift Research Reports

This is the latest in a series of monthly reports, data sheets, and analyst calls aimed at analyzing the fault lines of disruption in travel. These reports are intended for the busy travel industry decision-maker. Tap into the opinions and insights of our seasoned network of staffers and contributors. Over 200 hours of desk research, data collection, and/or analysis goes into each report.

After you subscribe, you will gain access to our entire vault of reports conducted on topics ranging from technology to marketing strategy to deep dives on key travel brands. Reports are available online in a responsive design format, or you can also buy each report à la carte at a higher price.

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