Lufthansa Ready at Home in Germany for Long Battle With Low-Cost Rivals
Photo Credit: Lufthansa aircraft. The airline is facing tough competition in Germany and Austria. Lufthansa Group
Skift Take
Lufthansa had it pretty easy in its home market for a long time, but sustained low-cost competition has come at a bad time. It will be hoping a revamped Eurowings is enough to see off EasyJet and Ryanair.
Lufthansa Group is preparing for a sustained battle with low-cost competitors Ryanair and EasyJet in its home market of Germany.
The collapse of Air Berlin in 2017 allowed other airlines to plant a flag on Lufthansa’s home turf and with that has come more planes and lower prices making it harder for the once-dominant legacy carrier. Lufthansa though is braced for a fight.
“When it comes to distribution and how do we fight off Ryanair and EasyJet, we are expecting that we will indeed have a very tough price competitive situation with these carriers for the rest of the year and maybe a
