Brand USA’s Future and 12 Other Tourism Trends This Week


Skift Take

This week in tourism, Brand USA fights to prove its relevance and secure funding under the Trump administration. Then outgoing UK Prime Minister Theresa May announced the country’s first tourism sector deal, plus we examined the cruise industry's massive pollution problem.

Tourism News Weekly Roundup

Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines tourism trends. For all of our weekend roundups, go here.
Brand USA Fights for Its Future as U.S. Inbound Travel Weakens Under Trump: Brand USA is confident about securing future funding due to bipartisan support for the program. The reality, however, is that the program faces an administration not focused on welcoming visitors. UK’s Tourism Sector Gets Government Backing as Brexit Looms: The UK government's announcement is a big win for the travel industry — especially at a time when the ever-present uncertainty of Brexit is top of the industry's mind. Cruising’s Pollution Problem Won’t Be Solved Any Time Soon: Cruise ships are giant floating hotels with shopping malls and casinos inside. The industry has made progress on sustainability, but much more needs to be done as consumer habits shift toward more sustainable vacati