The Anti-Flying Movement Is Slowly Starting to Hurt European Airlines
Photo Credit: The silhouette of an aircraft. In the Nordics an anti-flying movement is growing. Flickr / George Tan
Skift Take
A lot of people feel guilty about flying, but the number prepared to give it up is still pretty small. That's not to say it can't grow, especially as climate change becomes more of a priority. Should we all have the right to cheap flights, even if they are helping to destroy the planet?
Teenage climate change activist Greta Thunberg gained plenty of plaudits for her impassioned speech at a recent protest in London, but the way she got to the United Kingdom was noteworthy in itself.
She crisscrossed Europe, giving a speech to the European parliament and meeting the Pope, before arriving in the UK and then returning to Sweden. The whole trip took a little over two weeks.
Thunberg's journey drew attention to the anti-flight movement, which is slowly starting to take effect, particularly in Scandinavia.
In its recently released half-year results, tour operator Thomas Cook said the “environmental movement against air travel” was impacting consumer “appetite for a summer holiday abroad” in its Northern Europe business unit.
“It’s clear that our industry is carbon intensive and that is not going to change rapidly in the coming year[s]. But we have a responsib
