Articles tagged “flight shaming”

It may have started as a fringe movement in Sweden, but flight shaming is coming to the U.S. JetBlue plans to head it off at the pass by investing in offsetting programs and biofuels. But its real green deal may be in its new aircraft.

Ensemble Travel's partnership with Cool Effect enables travel advisors to help clients offset their carbon footprint by donating to sustainability projects. It's a step that other travel agency groups should take as well.

Airlines know passengers care about the environment, so they're all ready with talking points to provide their sustainability bonafides. But many are changing little about their strategies.

Flight shaming as a concept is now well established, and airlines are certainly under much more pressure to showcase their green credentials. The impact on passenger numbers, however, is so far limited.

Greta Thunberg's climate activism is a thing of beauty. The fact that a teenager from the small country of Sweden can have such a powerful impact on world opinion is inspiring. But another Swedish environmental sensation, known as flygskam (flight shaming), might need a bit of tinkering.

A lot of people feel guilty about flying, but the number prepared to give it up is still pretty small. That's not to say it can't grow, especially as climate change becomes more of a priority. Should we all have the right to cheap flights, even if they are helping to destroy the planet?