Hyatt Expands Loyalty Program to Include Its Two Roads Hospitality Brands


Skift Take

World of Hyatt members have a wider spectrum of hotels to look forward to in their loyalty program later this year. Starting this week, portions of Hyatt's acquisition of Two Roads Hospitality will start getting incorporated into the loyalty program.

Hyatt Hotels is expanding its World of Hyatt loyalty program to incorporate properties from a recent expansion. In October of 2018, the acquisition-hungry hotel chain announced its intent to acquire Two Roads Hospitality, a network of 85 properties and several brands around the world. Now, Hyatt is releasing plans to incorporate those properties piecemeal into its loyalty program. This follows a similar move Marriott last year when it consolidated its Starwood loyalty members into one program with Marriott's, now called