Skift Forum Europe: New Methods to Combat Overtourism
Skift Take
Finding ways to insulate destinations from the adverse effects of overtourism is a daunting challenge. Global groups are starting to do the hard work of devising methods to better manage destinations.
As destinations around the world grapple with the ramifications of overtourism, many across the travel industry have realized the need for better strategic management as global tourism grows in the next decade.
Salli Felton, CEO of the UK’s The Travel Foundation, thinks that the hidden costs of tourism growth are strangling attempts to balance the health of global destinations. There is an urgent need for improved tools and processes to understand the effects of tourism and devise ways to limit its destructive outcomes.
At the upcoming Skift Forum Europe at London’s Tobacco Dock on April 30, Felton will discuss new methods for better quantifying the effects of increased tourism. She'll also explore the changes that need to take place for destination management to become more sophisticated in its approach for the future.
Skift: What are the most problematic issues you expect to arise with global tourism set to grow?
Salli Felt
