Dealing With Increased Choice at Events
Photo Credit: In November 2018, the DDaT Profession held their annual All About People 18 Conference. https://www.flickr.com/photos/gdsteam/32416103358/ / gdsteam
Skift Take
As conference programming becomes more complex, attendees need suggestions of how to pick the most rewarding path. Personalization through mobile apps is just one way to reduce friction going forward.
When conferences and conventions provide more choice, attendees often feel overwhelmed and unsure of what to do.
How does one pick from three similar, conflicting breakouts when you know you probably won't be able to get a seat at any of them if you don't make your decision in advance?
New research from Cvent finds that conference-goers are amenable to personalized recommendations for which sessions to attend and who to network with. As attendees begin to skew younger, better technology can help improve the overall event experience. Chec
