InterContinental Launching an All-Suite Brand
Photo Credit: A room at the Staybridge Suites Niagra-On-The-Lake property. InterContinental Hotels Group's new all-suite hotel brand will sit alongside Staybridge Suites. InterContinental Hotels Group
Skift Take
IHG already has a couple of all-suite brands in its mainstream segment, so how will its new offering be any different? We'll have to wait to find out.
InterContinental Hotels Group plans to add another all-suite hotel brand to its portfolio later this year as it looks to take advantage of increasing guest and owner demand for those accommodations.
IHG already has the Staybridge and Candlewood Suites brands in what it calls the mainstream segment but CEO Keith Barr clearly feels there is room for another.
On an earnings call with analysts on Tuesday, Barr used language synonymous with the alternative accommodation sector in describing where the new b
