A new name shows that GoEuro has ambitions outside of Europe. Can it deliver on this promise?
GoEuro is getting a new name, Omio, as it looks to shed its regional identity and expand across the world.
The change will take place gradually across the year and the company has earmarked South America, Asia and the United States as future markets.
GoEuro launched in 2013 and is one of a number of companies that has had success in selling multi-modal transportation tickets to consumers. Last year it raised an additional $150 million in funding.
The Berlin-based company makes its money from charging suppliers commission and but it has experimented with booking fees for consumers.
“In just over five years, we’ve grown from a metasearch engine with a presence in two countries, to become a booking platform and app with global reach, and fully operational in 15 countries. And the name GoEuro has served us well, supporting us in making travel easy for millions of people travelling to and within Europe,” said Naren Shaam, founder and CEO.
“But our ambitions are much larger than Europe. Transport globally is not offered on a single product; we want to create this and in doing so, offer customers around the world the opportunity to travel anywhere, easily. So I’m really excited that we’re making the transition and believe that as Omio, we’ll achieve even greater things.”
Photo credit: An image for Omio. GoEuro is getting a new name. Omio