The issue, for now, is that people of this generation are always online, and their decision-making is intermediated by online communication platforms. They still crave experiences, but they are always connected.
Check out my thinkpiece on how the wider events sector should learn from and embrace the changes in how attendees operate.
Been thinking about how to incorporate wellness elements into your events? We’ve also got the latest trends from Skift Wellness about what should be on your radar.
— Andrew Sheivachman, Senior Editor
The Future of Events and Meetings
Esports Disrupt How Brands and Events Engage With Their Communities: How organizations and events build communities is shifting with new digital networks and the evolution of how people interact online. The culture and growth of esports represent a window into how these changes will affect associations, businesses, and the event sector at large.
The Megatrends Defining Wellness in 2019: Find out what’s on the rise and worth tracking in the wellness industry this year with these Megatrends, from mind- and body-focused co-working spaces to health biohacking to the continued buzz around CBD.
Luxury Brands Are Making Unconventional Partnerships the Next Big Thing: Convergence, collaboration, partnership. By whatever name you call the phenomenon, expect to see more luxury travel companies taking the tack of expanding their appeal through teaming up with brands their customers likely fancy.
Around the Industry
Business Travel Mobility Becomes Focus for Lyft: As ridesharing platforms mature, they’ll offer more options for getting around than just car rides. And they’re hoping to capture more spending from business travelers, as well.
Can Cunard Create a New Hospitality Model for the Next Generation of Cruisers? Cunard is striking an interesting balance between old-school, traditional luxury and fast-paced, data-driven, adaptive hospitality on its longer journeys across the sea. As competition heats up, the line needs to make a compelling sell to attract a younger audience. But a few currents and trends are colliding that just might make this possible.
TSA Airport Screener Absences Reach 10 Percent as Shutdown Drags On: Except at a few U.S. airports, lines have been moving quickly, despite fewer screeners showing up. But this can’t last forever. Ten percent of all screeners didn’t come to work on Sunday. Things could get bad.
Skift Senior Editor Andrew Sheivachman [firstname.lastname@example.org] curates the Skift Meetings Innovation Report. Skift emails the newsletter every Wednesday.