Several black-owned travel agencies in the U.S. will be sending clients on tours of Ghana this year to mark the Year of Return. African travel has been a pillar of their businesses for years, even before genealogical travel became a thing.
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Henderson Travel, which touts itself as the first black-owned, full-service travel agency in the United States, pioneered genealogical travel to Africa back in the 1950s when it was unheard of. Today the agency is a testament to the growing clout of the African-American travel market, one that reportedly accounted for $63 billion in travel spend in 2018.
With 2019 designated the Year of Return in Ghana, Henderson Travel and Palace Travel, also an Africa specialist, are planning tours that will commemorate the 400th anniversary of the first slave ship to leave Ghana for the Americas. While a tragic anniversary, the tours promise to be a celebration of culture and heritage.
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Black-Owned Agencies in the U.S. Carve Successful Niche in African Tourism: Henderson Travel, a black-owned agency founded back in the Civil Rights era, pioneered roots travel to Africa. Its continued success is a testament not just to the popularity of genealogical tourism, but a booming African-American travel market.
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Skift Travel Advisor Editor Maria Lenhart [[email protected]] curates the Skift Travel Advisor Innovation Report. Skift emails the newsletter every Tuesday. Have a story idea? Or a juicy news tip? Want to share a memo? Send her an email.
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Photo credit: Getting ready for fishing at the beach at Cape Coast, Ghana. Travel to Ghana may be a popular exploit this year to mark the Year of Return. David Stanley / Flickr.com