Air France Looks to Shut Down Millennial Experiment Joon
Skift Take
Joon attracted derision when it was first launched, with many people wondering whether an airline targeting younger, cooler travelers would really work. We now have an answer.
Air France is calling time on its experimental, millennial-focused airline Joon.
While the airline has yet to reach a final decision, a statement posted on its website indicated that it wanted to simplify its portfolio and focus on the Air France brand.
The decision to abandon the Joon project marks a significant break from the past under new Air France-KLM Group CEO Ben Smith. Joon started operat
