Hispanic and Asian Travelers Can Play to Travel Advisor Strengths
Photo Credit: Philadelphia's food trucks, including Latin favorite Delicias, serve up a diverse and impressive range of on-the-fly cuisine. Visit Philly had a campaign to attract Hispanic travelers, which could be a lucrative market for travel advisors, as well. Visit Philly
Skift Take
Travel Advisors seeking to grow their clientele can't afford to ignore the growing diversity of U.S. travelers. In particular, Hispanic and Asian communities are increasingly wielding considerable economic impact.
Travel advisors and suppliers who aren’t serving booming ethnic communities, especially Asian and Hispanic, across the United States are missing out on today’s fastest-growing and most potentially lucrative sources of business.
That is the message from Terry Soto, CEO of Los Angeles-based About Marketing Solutions and author of such books as Marketing to Hispanics and the just-released The 3.5 Trillion Advantage: A Marketer’s Guide for Growing Revenue in Today’s America. She has also served as a multicultural marketing consultant for the the National Tour Association and Fortune 500 companies such as Coca Cola, Citibank, Disney, Verizon Wireless, and H&R Block.
Skift recently spoke with Soto to get her take on what travel advisors should know about the dynamic growth among multicultural travel consumers and what it takes to attract and retain their business. Soto, who immigrated to the United States from Ecuador as a child, is herself an avid traveler who vacations fr
