How Small Cities Are Going Big on Events
Photo Credit: Two business travelers in Gotenberg, Sweden. Secondary destinations are making a play to turn intimacy and character into a major draw for event organizers. Göteborg & Co / Kim Svensson/Göteborg & Co
Skift Take
In an age when business travelers are tired of visiting the same old place every year, secondary destinations are making a play to turn intimacy and character into a major draw for event organizers.
Small cities are making a big impact by appealing to the organizers of large events who are looking for something different. This week, we take a look at three secondary cities around the world that have used different methods to become more attractive to events.
Is your city doing interesting things to up its game in the global marketplace for event destinations? Send me an email, I'd love to chat.
We've also got the latest on the next big destinations in luxury travel, along with an examination of the increasing harmony between bus
