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Whether you are a home-based travel advisor or you work in a large office servicing high-profile accounts, the Travel Advisor Innovation Report will have you covered with the trends, news, and features you’ll need to stay on top of an ever-changing marketplace.
While reflecting the very different styles of their parent companies, Ritz-Carlton Yacht Collection and Virgin Voyages have a similar message to travel advisors: You can sell us to your clients who don’t normally take cruises. As they prepare to launch their first ships in 2020, the new cruise lines are targeting agencies with clienteles already drawn to the parent companies’ respective brands.
Skift talked to the CEOs of both lines about how they will be partnering with agents and the opportunities they will have to sell their cruises to luxury travelers, whether experienced cruisers or not.
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— Maria Lenhart, Travel Advisor Editor
Ritz and Virgin Cruise CEOs Think Agents Will Benefit From Brand Clout: As they ramp up their outreach to travel advisors, Ritz-Carlton Yacht Collection and Virgin Voyages are both presenting themselves as new and different options for luxury clients. They say this means agents will be able to sell cruises to those who don’t normally cruise, but who are intrigued by the brands.
Instagrammer Turned Her Following Into a Luxury Travel Advisor Business: Justyna Smith built up a modest Instagram following, and she’s used that, plus word of mouth, to run a four-woman luxury travel agency that’s making money. Many businesses decide to market wherever the customers are; in Smith’s case, the customers came to her and the business followed.
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Skift Travel Advisor Editor Maria Lenhart [firstname.lastname@example.org] curates the Skift Travel Advisor Innovation Report. Skift emails the newsletter every Tuesday. Have a story idea? Or a juicy news tip? Want to share a memo? Send her an email.