Lyft Will Launch a New Loyalty Program Ahead of Sharing Rivals
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Details are still sketchy but as of December, Lyft has officially committed to launching a broad consumer loyalty program.
On-demand transportation company Lyft is expanding its loyalty program to include all consumers.
The new Lyft Rewards program, announced Monday with few details, follows the launch of a similar service for business travelers it began offering in February. That program provided a $5 kickback for $10-plus rides taken on the service and billed to a business account — effectively netting a maxi
