Wellness Newsletter: Well-Being Companies Get In on a Growing Anxiety Economy
Photo Credit: A woman is shown with her hands folded with a cup of tea. Companies are capitalizing the sense of anxiety many consumers are feeling, with offerings ranging from CBD-infused edibles to wellness-focused co-working spaces. Unsplash / @rawpixel
Skift Take
People are feeling frazzled these days, whether they're exhausted from constant connection (thanks technology!) or anxious about where the world is headed –– or both. Companies are picking up on this and marketing products and experiences accordingly.
If you’re like me, you’ve dreamed of working at one of those mythical offices with free yoga classes in the morning or meditation workshops at lunch, so you can zen yourself out before facing your Mount Everest-sized inbox.
This has never been my work reality. But now, anyone can make it theirs –– that is, if they sign up to be a member of The Assemblage, a co-working space in New York City that aims to fuse wellness into all aspects of its offerings.
You won’t find beer on tap here. Instead, you can stop by the Ayurvedic elixir bar and organic restaurant, take daily meditation and yoga classes, or attend nightly wellness workshops and events, all without leaving the building. In this era of heightened work stress and State-of-the-Union anxiety, it’s a logical business move to tap into the desire for a calmer and more balanced work life.
Another smart call in our anxious environment? More companies are getting in on the CBD oil trend to help the worried and stresse
