Australia Wants to Serve as Model for the Future of Conventions
Photo Credit: A speaker at TedxSydney in 2017. Destinations have worked to bring their aging convention centers into the modern era. Flickr / JJ Halans | TEDxSydney
Skift Take
As the meetings and events sector has grown, destinations have worked to bring their aging convention centers into the modern era. Australia and New Zealand have made major investments to improve their offerings and better capture demand from global organizations.
Convention centers around the world have revamped in recent years to provide a better value proposition to events looking to provide a more high-touch experience to attendees.
This week we examined what's new in Australia and New Zealand, where the region's convention centers have undergone massive improvements in flexibility for event planners and the technology undergirding the event experience.
We also have an examination of the dangers faced by women who travel for business, and a look at how destination marketers are becoming more involved in destination
