Kenya Airways’ New Direct Route Could Boost Tourism to East Africa
Photo Credit: Kenya Airways is offering a new New York to Nairobi route that has tourism officials very happy in East Africa. Kenya Airways
Skift Take
A new direct flight from JFK to Nairobi will open up East Africa to business and tourism in positive ways. Travelers no longer need to waste time connecting in London or the Middle East, and both Kenya and surrounding countries will benefit from increased activity.
On Experience
Colin Nagy is a marketing strategist and writes on customer-centric experiences and innovation across the luxury sector, hotels, aviation, and beyond. You can read all of his writing here.
For African tourism to be truly successful, it must move travelers from North America (and beyond) into a mindset that a visit isn’t a once-in-a-lifetime type of trip. Rather, it is something that can be done as painlessly as possible (replete with various cost options on the ground) and something travelers want to repeat year after year.
To-date, East Africa has been difficult to reach from North America. While Europe and the Middle East, and, in some cases, Asia, benefit from semi-reasonable flight times, getting to East Africa from the U.S. is a slog.
Sure, there are the well worn direct routes to South Africa, as well as Delta’s direct to the West Coast with Senegal and Ethiopian Airlines’ Dulles to Ad
