Articles tagged “strategy”

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Free eBook: Putting Traveler Loyalty Back on Track

Free eBook: Putting Traveler Loyalty Back on Track

Collinson + Skift

Building a successful loyalty program is often harder than it looks –– but it doesn’t have to be. A new eBook by Collinson digs into the obstacles around building loyalty strategies and gives tips to overcome them.

8 months ago

Meeting Planners Still Struggle To Prove Return on Investment

Meeting Planners Still Struggle To Prove Return on Investment

Robin Amster, Skift

Proving return on investment in the meetings and events space is not for the faint-hearted. It’s a difficult challenge, providing metrics for a host of areas from net revenue to attendee satisfaction. Yet planners are under growing pressure to meet the challenge.

12 months ago

China Super-App WeChat Is Essential for Travel Brands Breaking Into the Market

China Super-App WeChat Is Essential for Travel Brands Breaking Into the Market

Meghan Carty, Skift

China’s number one super app, WeChat, has helped its parent company, Tencent, become the most valuable social network company in the world. With this upward momentum, the app shows great potential for travel brands looking to enter the China market, as long as they formulate a thoughtful strategy going in.

1 year ago

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How Ineffective Hotel Audits Are Causing Companies to Overspend

How Ineffective Hotel Audits Are Causing Companies to Overspend

BCD Travel + Skift

Companies put a lot of time and effort into creating a successful hotel program–– but without regular rate auditing, they may be leaving money on the table.

2 years ago

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Why Travel Buyers Should Strategize Their Hotel Buying Programs Year-Round

Why Travel Buyers Should Strategize Their Hotel Buying Programs Year-Round

BCD Travel + Skift

It’s time for travel buyers to abandon the traditional hotel buying process. Instead, they should review their program on an ongoing basis as new developments in data and technology, the influence of leisure travel, fluctuating rates, new supplier pricing strategies and game-changing mergers overhaul the market.

2 years ago

InterContinental Hotels Denies Plans for a Sale or Merger

InterContinental Hotels Denies Plans for a Sale or Merger

Alexandra E. Petri, Skift

InterContinental Hotels goes on record to clear up yet another speculation surrounding the company.

4 years ago

Red Roof Inn Talks International Strategy and Sweet Spots for Economy Lodging

Red Roof Inn Talks International Strategy and Sweet Spots for Economy Lodging

Alexandra E. Petri, Skift

The key to success in its road ahead lies less in the countries where it will develop its presence but more in the developers it is partnering up with.

4 years ago

Hyatt Hotels’ Mark Hoplamazian on a New Perspective on the Hospitality Industry at Skift Forum

Hyatt Hotels’ Mark Hoplamazian on a New Perspective on the Hospitality Industry at Skift Forum

Alexandra E. Petri, Skift

According to Mark Hoplamazian, CEO of Hyatt Hotels, there are some emotional truths that you can only reach through reversing your perspective.

4 years ago

What the Fashion Industry Can Teach Tourism About Social Media

What the Fashion Industry Can Teach Tourism About Social Media

Samantha Shankman, Skift

The art of Instagram marketing is still very much in development in comparison to standard PR efforts; however, travel brands would be wise to look at popular fashion bloggers and brands for tips on how to improve their own accounts and partner with influencers who can quickly expand their reach.

5 years ago

Skift Global Forum: Come Learn About the Future of Travel

Skift Global Forum: Come Learn About the Future of Travel

Rafat Ali, Skift

Skift Global Forum is the first conference focused on top strategists, technologists, and marketers in travel, the people creating the future of travel in 2014 and beyond. Come join us in New York City on October 9th!

5 years ago

What Hotels Can Learn From the Sharing Economy

What Hotels Can Learn From the Sharing Economy

Vincent Trivett, Skift

Hotels and the sharing economy don't compete as much as they complement one another. Understanding what makes the innovators work, though, can improve the operations of hotel chains and properties.

6 years ago