Articles tagged “strategy”

Online Travel

What Barry Diller Told Anxious Expedia Workers About the Future

Expedia Group Chairman Barry Diller flew to Seattle to rally the troops. His message to all the employees around the world was, in essence, the sun will rise tomorrow at the travel giant. Impatient investors aren't quite as sure.

What Barry Diller Told Anxious Expedia Workers About the Future

Meetings

Meeting Planners Still Struggle To Prove Return on Investment

Proving return on investment in the meetings and events space is not for the faint-hearted. It’s a difficult challenge, providing metrics for a host of areas from net revenue to attendee satisfaction. Yet planners are under growing pressure to meet the challenge.

Meeting Planners Still Struggle To Prove Return on Investment

Online Travel

China Super-App WeChat Is Essential for Travel Brands Breaking Into the Market

China’s number one super app, WeChat, has helped its parent company, Tencent, become the most valuable social network company in the world. With this upward momentum, the app shows great potential for travel brands looking to enter the China market, as long as they formulate a thoughtful strategy going in.

China Super-App WeChat Is Essential for Travel Brands Breaking Into the Market

Business Travel

How Ineffective Hotel Audits Are Causing Companies to Overspend

Companies put a lot of time and effort into creating a successful hotel program–– but without regular rate auditing, they may be leaving money on the table.

How Ineffective Hotel Audits Are Causing Companies to Overspend

Hotels

Why Travel Buyers Should Strategize Their Hotel Buying Programs Year-Round

It’s time for travel buyers to abandon the traditional hotel buying process. Instead, they should review their program on an ongoing basis as new developments in data and technology, the influence of leisure travel, fluctuating rates, new supplier pricing strategies and game-changing mergers overhaul the market.

Why Travel Buyers Should Strategize Their Hotel Buying Programs Year-Round

Hotels

InterContinental Hotels Denies Plans for a Sale or Merger

InterContinental Hotels goes on record to clear up yet another speculation surrounding the company.

InterContinental Hotels Denies Plans for a Sale or Merger

Hotels

Red Roof Inn Talks International Strategy and Sweet Spots for Economy Lodging

The key to success in its road ahead lies less in the countries where it will develop its presence but more in the developers it is partnering up with.

Red Roof Inn Talks International Strategy and Sweet Spots for Economy Lodging

Hotels

Hyatt Hotels’ Mark Hoplamazian on a New Perspective on the Hospitality Industry at Skift Forum

According to Mark Hoplamazian, CEO of Hyatt Hotels, there are some emotional truths that you can only reach through reversing your perspective.

Hyatt Hotels’ Mark Hoplamazian on a New Perspective on the Hospitality Industry at Skift Forum

Media and PR

What the Fashion Industry Can Teach Tourism About Social Media

The art of Instagram marketing is still very much in development in comparison to standard PR efforts; however, travel brands would be wise to look at popular fashion bloggers and brands for tips on how to improve their own accounts and partner with influencers who can quickly expand their reach.

What the Fashion Industry Can Teach Tourism About Social Media

Announcements

Skift Global Forum: Come Learn About the Future of Travel

Skift Global Forum is the first conference focused on top strategists, technologists, and marketers in travel, the people creating the future of travel in 2014 and beyond. Come join us in New York City on October 9th!

Skift Global Forum: Come Learn About the Future of Travel