Hyatt certainly has been creative in experimenting with ways to use loyalty points this year. Its latest move allows its World of Hyatt members to redeem points for spa experiences at Exhale properties.
Travel Loyalty News
The Skift Business of Loyalty covers the world of hotel, airline, and other consumer loyalty programs in the travel industry. Read more coverage of loyalty here.
Participants in Hyatt’s World of Hyatt (WoH) loyalty program have a new spa partner to look forward to this week after losing access to Oasis, a luxury vacation rental company.
The flurry of news started last week with the bombshell that Hyatt had unloaded Oasis for an undisclosed amount of cash after what Skift’s Sean O’Neill suggests was a summer of underperformance. Oasis was added as a partner to WoH in March after Hyatt made a significant investment in the company; now that relationship seems to be on the outs.
On Wednesday, news then followed that WoH would add Exhale wellness centers to its list of partners, effectively letting members cash in points for treatments at one of the center’s 20 properties around the world.
Exhale’s addition follows a handful of other loyalty partnerships that WoH has forged in the last two years, including building a relationship with Miraval spas. As the program matures, expect more new partnerships — and a quick turnaround if the business case doesn’t work out.
— Grant Martin, Business of Loyalty Editor
Skift Stories and More Expert Insight
American Makes It Harder for Agents to Rebook Coach Passengers on the Competition: American Airlines is making it tougher for average economy class passengers to reach their destinations when the carrier delays or cancels flights for maintenance, weather, and other reasons.
Delta Is Betting on Tablet Technology to Solve In-Flight Entertainment Conundrum: Even in an age of mobile phones and tablets, travelers — particularly infrequent flyers — often say they still like seat-back screens on airplanes.
JetBlue Lays Out a Growth Plan by Doubling Down on 3 U.S. Cities: On Tuesday, JetBlue held an investor day in New York, and executives assured analysts the airline can succeed with a measured growth plan focusing on three cities where it already has enough scale to compete: Boston, New York, and Fort Lauderdale. JetBlue’s leaders also vowed to take cabin segmentation more seriously, invest in ancillary products, reduce costs, and leverage new technologies.
Cheaper Flights Come to Argentina Even as the Economy Continues to Struggle: While Argentina is struggling with inflation, airlines are offering cheaper airline tickets due to a unique mix of other factors. Clearly, 2018 is not a banner year for the Argentine economy, but it could be an important one for its growing aviation sector.
How Premium Economy Turbo-Charges Profit for Airlines: Travelers probably won’t be rushing to praise the airlines for it, but industry investors should find a lot to love in an innovation that offers just a smidgen more wiggle room for twice the money.
EasyJet Connects With Virgin Atlantic’s Long-Haul Flights: EasyJet Plc has partnered with Virgin Atlantic Airways Ltd. for connections at its London Gatwick base, giving passengers on mainland Europe easy access to routes across the Atlantic.
Senate Passes Bill to Set Minimum Size for Airplane Seats: Not much happens on a bipartisan basis in Washington anymore. But lawmakers often agree about aviation policy.
Hilton, Hyatt, and Blackstone Eyeing Belmond Hotels: Belmond Ltd., which owns the iconic 21 Club, has attracted interest from potential buyers, according to people familiar with the matter.
Why You Might Be Crossing the Atlantic Soon on This New Airbus Jet: There will soon be a new Airbus plane flying passengers across oceans — a new version of a single-aisle classic that’s been around since the 1990s, but so revamped that it’s now able to fly distances unimaginable for its earlier incarnations.
American Express Just Created the Ultimate Restaurant Card: Last week’s rumor becomes today’s breaking news. Today, American Express officially announced a rebrand of their Premier Rewards Gold Card — now simply American Express Gold — with a host of exciting new benefits. Also, there’s a rose gold-colored card.
Skift Business of Loyalty Editor Grant Martin [[email protected]] curates the Skift Business of Loyalty newsletter. Skift emails the newsletter every Monday.
Have a confidential tip for Skift? Get in touch
Photo credit: World of Hyatt added spa members at Exhale to its program. Carillon Miami Wellness Resort