When Wellness Tourism Takes Over
Skift Take
Luxury Travel News
The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.Change is afoot in Austin, Texas.
"The Live Music Capital of the World" is fast becoming a haven for a different type of pleasure seeker: one who'd rather swap a plaid shirt and craft ale for leggings and a yoga mat.
Wellness is now big business in the city thanks to a slew of new openings and renovations — that arbiter of good taste, South by Southwest, even had a Wellness Expo this year.
So what's the bigger picture? Wellness tourism is almost certainly going to keep getting bigger in Austin, and other cities that share a similar demographic and outlook could well see the same thing happen.
For feedback or news tips, reach out via email at [email protected] or tweet me @paddywhyte.
— Patrick Whyte, Europe Editor
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Skift Europe Editor Patrick Whyte [[email protected]] curates the New Luxury newsletter. Skift emails the newsletter every Tuesday.
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