Skift Take
As cruise lines roll out new ships, they're showing them off to more markets. Carnival's approach — spreading its newest capacity around to several different ports — gives it the opportunity to reach a wide swath of the U.S.
Carnival Cruise Line is about to embark on a familiar jig it calls "the cruise ship shuffle."
When the dance is over by the end of September, the 26-ship line will have its newest, biggest ships sailing from Miami, and Cape Canaveral, Florida, and Galveston, Texas — three of the country's top four busiest ports.
And the stage will be set for even bigger moves coming in the next two years: The first new Carnival ship to debut in Southern California in 20 years arrives next year in Long Beach. And the line's biggest vessel yet — called the "XL class" for now — launches from Central Florida's Port Canaveral in 2020.
"Moving their newest ships around has been a consistent strategy for decades," said cruise industry observer Stewart Chiron, CEO of CruiseGuy.com, in an email. "Carnival wants to show off their best hardware coast-to-coast."
After a four-year lull with no new ships between 2012 and 2016, Carnival is about to have plenty of new hardware to spread around. And