Inside Cvent’s Technology Strategy
Photo Credit: Attendees on the show floor at Cvent Connect 2018 in Las Vegas. Flickr / Cvent
Skift Take
There's a lot of buzz around emerging technologies like augmented reality and facial recognition. Realistically, though, it's too early for these things to really catch on, but companies like Cvent want to be ready to deploy new products when and if they do.
Over the last two decades, Cvent has helped define the shape of the meeting and event industry. So how exactly is it working to remain just as relevant going forward?
This week I took a look back at conversations with Cvent executives recently and delved into how the company approaches introducing new technologies. Unlike other leaders across travel, Cvent is trying to be pragmatic about introducing things like augmented reality instead of putting a product out there and hoping customers will emerge.
