Hyatt Expands Loyalty Program to New Luxury Hotel Partners
Photo Credit: Hyatt's World of Hyatt loyalty program announced that it was expanding its partnerships once again. Hyatt / Hyatt Hotels & Resorts
Skift Take
Hyatt just extended its loyalty program to reach a whole new market of luxury properties around the world. Boutique enthusiasts will be thrilled with both Hyatt and its reach.
When Chicago-based Hyatt Hotels launched a new loyalty program in 2016 that focused on experiences rather than direct competition with the Marriotts and Hiltons of the world, many were left scratching their heads about how the new World of Hyatt would end up holding water. Ultimately, some hardcore business travelers may have defected, but here in 2018, things are starting to look a lot more interesting for the World of Hyatt program and its members.
Just last week, WoH announced that it would start working with Small Luxury Hotels of the World, a network of about 500 luxury properties, to bo
