When Chicago-based Hyatt Hotels launched a new loyalty program in 2016 that focused on experiences rather than direct competition with the Marriotts and Hiltons of the world, many were left scratching their heads about how the new World of Hyatt would end up holding water. Ultimately, some hardcore business travelers may have defected, but here in 2018, things are starting to look a lot more interesting for the World of Hyatt program and its members.

Just last week, WoH announced that it would start working with Small Luxury Hotels of the World, a network of about 500 luxury properties, to both earn and redeem properties at the chain. According to Skift’s Deanna Ting, the partnership should be up and running later this year.

That news comes on the heels of Hyatt kicking off a similar partnership with Oasis home rentals, opening up a variety of members-only experiences and launching a pretty darn good credit card.

Sure, World of Hyatt may not get members the fancy bonus points or 300 different airline partners — but with all of these perks, for many, that may no longer matter.

— Grant Martin, Business of Loyalty Editor

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Skift Business of Loyalty Editor Grant Martin [gm@skift.com] curates the Skift Business of Loyalty newsletter. Skift emails the newsletter every Monday.

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Photo Credit: Hyatt's World of Hyatt loyalty program announced that it was expanding its partnerships once again. Hyatt