Where Cvent leads, the rest of the event technology sector follows. That said, no one has yet to win out when it comes to emerging technologies like augmented reality and better solutions for sourcing small events.
In Las Vegas last week, I had the pleasure of attending Cvent Connect 2018 and chatting with event professionals from around the world.
I also talked to Cvent CEO Reggie Aggarwal about the event technology giant’s path forward in a crowded ecosystem. The big goal is to better integrate the various products on its platform, in order to make life easier for event professionals and venues.
You can find my interview with Aggarwal below, along with the latest research on how event professionals are finally turning to mobile tools.
Check out these stories, and more on the future of events, below.
— Andrew Sheivachman, Business Travel Editor
The Future of Events and Meetings
Cvent’s CEO on the Future of Event Experience: Cvent wants to make it easier for customers to use a variety of its tools, in order to leverage the wide spectrum of data it collects on attendee behavior. Owing to the complexity of its platform, this remains a work in progress.
Meeting Planners Turn to Mobile Tools for Event Sourcing: Corporate confidence is high, so more meetings are taking place offsite. This is putting pressure on planners to source and plan events more efficiently, so many are turning to mobile tools to help.
Belize Is Latest Test Ground for Luxury Development and Environment: Belize should serve as a case study for conscious luxury development. There will be successes and lessons to watch for in the coming years as the effects of a small group of hoteliers’ decisions play out in the local environment and culture.
Around the Industry
Some Ticketing Sites Are Selling Off Troves of Customer Data: It turns out mobile ticketing is turning into another technique for giant companies to collect and sell off customer information.
Strategies for Landing C-Level Delegates: Dealing with gatekeepers and targeted marketing are crucial.
Venues Finally Embrace Virtual Tours: Better technology is making virtual tours a more effective tool for hotel sales executives.
U.S. Airlines Hope to Charge Passengers More as Fuel Prices Climb: U.S. airlines got a little fat and happy when fuel prices were at historically low levels. Passengers loved it too, because prices on competitive routes came down. But that’s ending now, and travelers should get used to the new normal.
Skift Business Travel Editor Andrew Sheivachman [[email protected]] curates the Skift Meetings Innovation Report. Skift emails the newsletter every Wednesday.
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Photo credit: Attendees at Cvent Connect 2018. Skift