How Millennials and Chinese Consumers Will Change Luxury Travel
Photo Credit: Travel brands are still trying to get into the millennial mindset. Pexels / Leah Kelley
Skift Take
Even if you think you've heard enough about millennials and Chinese consumers, it's worth keeping an eye on how both are reshaping the luxury travel industry — especially as brands are looking to target them in the coming years.
Luxury Travel News
The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
Chinese consumers and millennials are two of the biggest targets for trends stories. Everyone talks about them having a massive impact on industries like travel but it can be hard to pinpoint exactly what kind of impact.
Well, a couple of recent reports have some good ideas. You can read our summary or, if you have more time, take a look at both of them in full through our links.
Our writer Laura Powell sums it up pretty well: "Luxury companies, in telling the story of their br
