Video: Thomas Cook Group CEO on the Slow Evolution of a 177-Year Legacy
Photo Credit: Thomas Cook Group CEO Peter Fankhauser spoke at Skift Forum Europe in April 2018 about the evolution of his 177-year-old company. Skift
Skift Take
The pace of Thomas Cook Group's evolution seems glacial, but that's part of being a legacy and enjoying the associated brand recognition and market share.
A 177-year-old tour operator like Thomas Cook Group may enjoy depth of experience and sizable market share, but it’s difficult for this “dinosaur of travel” to evolve, as CEO Peter Fankhauser referred to his company at Skift Forum Europe in April.
“We have to reinvent what we are, but you can’t turn an elephant around and make a butterfly,” said Fankhauser.
A crucial part of the company’s evolution involves keepin
