Despegar Attempts to Expand Further Beyond Flights
Photo Credit: Representatives from Despegar meet customers at World Travel Market Latin America. The online travel company announced its first quarter 2018 earnings on Thursday. World Travel Market
Skift Take
Despegar will need to become even more of a force in Latin America if it hopes to tempt major shareholder Expedia Group into acquiring it.
Despegar said Thursday that it was having success selling vacation packages around South America and that these packages are more profitable than its mainstay flight-only business.
Latin America's largest online travel agency said it saw a significant opportunity to grow its packages, hotel, and other non-air products through marketing and cross-selling initiatives, such as offering exclusive discounts on related products upon checkout, targeted post-sale emails, and personalized in-destination mobile marketing.
The company, which used to rely heavily on selling ai
