Apple Leisure Group to Merge With Mark Travel in Consolidation of Legacy Players


Skift Take

This transaction makes one of the largest private players in leisure travel, Apple Leisure Group, even bigger and sweetens the potential reward for the almost inevitable private equity sale of its assets.

When Apple Leisure Group was sold to private equity giant KKR last year, evidence suggested the leisure travel giant would hunt for more deals to expand its portfolio. Apple Leisure Group announced Monday it will merge with Mark Travel Corp, a longtime player in the leisure travel and travel technology sectors. Apple Leisure Group, which traces its roots to 1969, operates a vertically i