SeaWorld CMO Is Latest to Go in Executive Purge
Skift Take
SeaWorld has said its new marketing campaign is an important step as the operator tries to bring in more visitors and leave its troubles behind. Now that the chief marketer is gone, will the emphasis change?
Another high-level executive at SeaWorld Entertainment is out as the shakeup continues at the beleaguered theme park operator.
In a regulatory filing late Monday, the company said Chief Marketing Officer Denise Godreau was leaving her position, effective immediately. She started the position in January of 2017 as SeaWorld sought to counter declines in attendance and revenue that had plagued the company since the release of the critical documentary Blackfish nearly five years ago.
Efforts at a turn
