Skift Take

This Skift Webinar takes a closer look at one of the trends defining travel in 2018: the hotel of the future wants to be everything to everyone. Register to view the recording.

Earlier this year, we released our annual travel industry trends forecast: Skift Megatrends 2018. Skift recently hosted a webinar, in partnership with AccorHotels, diving into our hospitality Megatrend: The Hotel of The Future Needs To Be Everything to Everyone to decipher what it means and what the implications are for the sector. 

To view a recording of the the webinar, click the button below to submit your information.


Travel Megatrends 2018: Examining the Hotel of the Future,” offers a closer look at the emerging strategies the hotel industry is using to evolve and thrive in the face of new competitors like alternative accommodations heavyweight, Airbnb.

As local interactions and experiences start to play a greater role in travelers’ motivations, hotels are looking for new ways evolve their offerings in order to appeal to both their visitors and the residents of the cities they operate in. With this in mind, one of the biggest advantages hotels have is the ability to deliver on consumers’ growing desire for community: becoming a hub that meets the needs of locals and guests alike. More often than not, hotels are delivering that sense of community in a variety of ways, including the creation of new mixed-use projects, designing common spaces that enhance the way we live our daily lives, and new types of immersive entertainment experiences.

During the webinar, the Skift team has a lively conversation with Steven Taylor, chief brand officer of AccorHotels, examining the issues hotels are currently facing as they try to capitalize on these new opportunities. Throughout the discussion, the session provides relevant, real-world examples of potential solutions drawn from the findings of of our 2018 Travel Megatrend.


  • Executives working in the industry to understand how hotels can differentiate themselves in 2018.
  • Tech vendors, service providers and startups selling to the hotel industry.

Interested in working with SkiftX to bring your brand to a whole new level? Email [email protected] for more information.

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Tags: accor, hotel

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