Currently, most United gates have up to five boarding areas in which passengers queue up prior to departure. That can result in some congestion near the gate and ultimately, confusion.
The new concept effectively does away with demarcated lines for each group of passengers and only sets up lines for the first two (premium) boarding groups. This will allow elite passengers to still board early and find overhead bin space while hopefully keeping general passengers seated until they’re specifically called to board.
Hovering near the gate prior to boarding may be as hard to combat as other ticks of human nature like loud cellphone banter or bare feet on the bulkhead. But United’s taking the high ground and working to ease the congestion. Hopefully it works out.
Brian Sumers, Skift’s airline business reporter, has the full scoop on United’s new boarding procedure.
— Grant Martin
Skift Stories and More Expert Insight
Should Airlines Sell Business Class-Style Products in Economy Class? Not everyone is sure this is sound strategy. Yes, airlines can make incremental revenue from selling what they already give away in premium cabins. But it’s a logistical challenge to get everything to each aircraft, and not that many passengers want the amenities.
IHG CEO Believes There’s More Opportunity in the Midscale Hotel Sector: In our behind-the-scenes conversation, Keith Barr, CEO of InterContinental Hotels Group, shared his thoughts about why he expects to see more hotel brand proliferation, how technology should be used to address travel friction points, and the evolving needs of business travelers.
Luxury Brands Invest in Airport Pop-Ups to Reach Coveted Customer Base: Walk through Terminal 4 at New York JFK International Airport in the coming days and it will be hard to miss the giant Tiffany & Co. box strategically designed to disrupt your walk from check-in to gate. The installation, executed by design and brand consultancy Bloommiami, is just one of dozens of pop-up projects luxury retailers are launching at international airports to capitalize on the flow of travelers.
Spirit Airlines Is Doing Just Fine With Its Contrarian Approach: If you’re an investor, it’s not clear Spirit’s model is the right one. But if you’re a passenger, you should love the airline, even if you never fly it. Spirit is responsible for many of the U.S. fare wars we’ve seen in recent years.
New Tools and Platforms Are Changing Business Travel: Making it easier for travelers to book how they want, and simpler for travel managers to experiment with new technology solutions, has become a focus in corporate travel.
Qantas CEO Is Betting on Ultra-Long-Haul Routes to Europe: As if the 17-hour flight from Perth to London wasn’t long enough, Sydney to London may be next, pending a new plane and fluctuating fuel prices.