Skift Take

There's much to look forward to with Air Canada's new loyalty program — as long as it doesn't copy too much from American carriers.

Air Canada has an interesting year ahead as it embarks on a journey to create a loyalty program from nearly scratch.

Years back, Canada’s flag carrier had its own internal loyalty program, but in 2002 the airline spun it out to an entirely different operation. Eventually, Air Canada decided that it wanted to manage its own program (and data), so in May it announced that it was relaunching a new program. It should ultimately be ready by 2020.

As that new program comes together in this world of revenue-based earning and shrinking economy cabins, Skift’s Brian Sumers has the details on what to expect. Read his story in last week’s Airline Innovation Report.

— Grant Martin

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Tags: air canada, loyalty

Photo credit: Air Canada is in the process of reinventing itself, and last year introduced a new livery and uniforms. Now it is focused on a new frequent flyer program, coming in 2020. Air Canada

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