Interview: The Future of Event Tech Is a Fight for Simplicity


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Is the meeting and events space on the cusp of a distribution revolution? There's still a ton of work to be done, but signs are promising if hotel chains become more engaged.

Event technology has helped revolutionize the process of planning a meeting along with the experience for attendees. The space is crowded with competing products and platforms, however, adding an additional layer of complexity for planners. In our new Event Tech Evolution Interview Series, we're talking to leaders at the companies defining the future of the event technology space with an eye on the trends and disruptions to come. You can read all of the articles in the series here. As event technology has become more complicated, it's also simplified many established practices for meeting planners. "People are looking to you to be the expert in something and then they want to use other experts in other areas," said Ron Shah, founder and CEO of event technology platform Bizly. "I'm not going to say Bizly is going to be expert of every single thing in meetings. We are really, really good at booking meetings, sourcing venues, and helping with other aspects so we want to cr