Skift Take

This week in aviation, United made headlines by launching international premium economy and starting to tell passengers more about why flights are delayed. Read about how airlines aspire to be more than transporters of people in our new magazine: The Megatrends Defining Travel in 2018.

Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines aviation.

For all of our weekend roundups, go here.

>>After so much bad news for passengers flying on British Airways, there’s finally a bit of improvement coming to the airline — but only for international travelers: British Airways Finally Improves Its Catering — Business of Loyalty

>>Insiders often say airport real estate is some of the most expensive in the world. This is likely a massive investment for American Express, but the company has probably calculated it’s worth it. People love airport lounges, and American Express knows it needs to keep its customers happy: JFK Airport Is Getting an American Express Centurion Lounge

>>Passengers should cheer news that Volaris and Frontier will codeshare, as it should help Americans visit many more Mexican destinations at cheap prices. But will Volaris and Frontier cooperate enough to make the process seamless for passengers? We’ll soon find out: Frontier Airlines Will Codeshare With Mexico’s Volaris in a Unique Arrangement

>>From brands as experience platforms to strategic mergers, diversity messaging and beyond: These are the Megatrends in travel we’re watching closely in 2018: The Megatrends Defining Travel in 2018

>>Airline lounges are rarely as opulent as the promotional pictures suggest. Yet passengers seem to love them. Why? Will they persist forever? The Airport Lounge Conundrum — Airline Innovation Report

>>United is lagging behind its competitors in launching international premium economy. But this is something it needs to do, if only because of competitive dynamics: United Airlines Will Add Premium Economy to Match Delta and American

>>Airline passengers don’t like being late. But what they probably dislike more is being late and not knowing why. Over the next few weeks, United will give some customers detailed information about the reason for delays. That could make passengers less anxious, which is a good thing: United Will Begin Giving Passengers Details About Why Their Flights Are Delayed


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Tags: aviation, Travel Trends, trends roundups

Photo credit: A United 787 Dreamliner. The airline just launched its international premium economy product. United Airlines / United Airlines

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