The Airport Lounge Conundrum — Airline Innovation Report
Skift Take
Airline lounges are rarely as opulent as the promotional pictures suggest. Yet passengers seem to love them. Why? Will they persist forever?
The Skift Airline Innovation Report is our weekly newsletter focused on the business of airline innovation. We will look closely at the technological, financial, and design trends at airlines and airports that are driving the next-generation aviation industry.
We also provide insights on developments in passenger experience, ancillary services, revenue management, loyalty, technology, marketing, airport innovation, the competitive landscape, startups, and changing passenger behavior. I write and curate the newsletter, and we send it on Wednesdays. You can find previous issues of the newsletter here.
As airlines in Europe and the United States cut seat pitch, in-seat television screens and free food on short-haul flights — sometimes even in business class — executives often defend themselves by saying passengers may want more perks but few will pay for them.
But even as cuts continue, many carriers refuse to end lounge access. At these not-so-exclusive clubs, passengers oft