U.S. Travel Is Launching a Coalition to Break Through to Trump
Photo Credit: Pictured are tourists in front of the White House. The U.S. Travel Association is facing a prolonged dip in international tourist visits. Flickr / showbiz kids
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The U.S. travel industry doesn't feel its approach to the Trump administration in 2017 was sufficient, and it's taking the next step. The old playbook for dealing with the White House is no longer relevant as travel and related industries try to find their footing.
Facing a prolonged dip in international tourist visits, the U.S. Travel Association is gathering allies to make the case to the Trump administration that the travel industry needs friends in high places.
U.S. Travel plans to launch the Visit U.S. Coalition, a group of organizations representing industries mostly outside of travel, later this month, as reported earlier by the Los Angeles Times. The coalition won't have any consumer-facing messaging. Rather, the group will be aimed at opening more dialogue with the Trump administration, said Jonathan Grella, executive vice president of public affairs for the Washington, D.C.-based association.
Multiple sectors have a stake in travel, said Grella, and too often different industries are competing for President Trump's ear on
